With 2015 just a hop and a skip around the corner, I've already been thinking and planning for the year ahead. For the past couple of years, my Etsy shop has sort of taken on a life of its own, as I trailed along behind, doing whatever it told me to do. Ok, that's just me being silly, but you get the point.
Several months ago, it occurred to me that, as far as my Etsy shop goes, it was time to either expand or scale back. Time to consider adding an employee to take over the production and shipping duties in my studio. Or time to focus more on my illustration career and finds ways to work smarter where my shop was concerned.
For a variety of reasons, including my natural love of solitude, I'm going with option two. I'm considering my five year plan, the kind of work I want to be doing, and regarding my shop, what is sustainable for me, both in regards to time and money.
The good of that, for you and for me, is that I don't envision a future without some sort of online storefront, be it Etsy or my own shop space. I'll continue to offer art prints and sticker sets. I'll be adding new offerings in 2015, specially a collection of folded cards that I've been working on.
The bad news is that personalized stationery, for me, isn't a sustainable option in the long run. It's been a tough choice to make, to cut a product that I find so charming and that customers also adore. But, the truth? The truth is that personalized stationery is a time consuming product that must be printed on demand and that, quite frankly, doesn't have the profit margin to maintain on a small scale.
Instead of just saying Poof! it's gone and never thinking of it again, I'll be slowly phasing it out, starting with Boxed Stationery Sets, which will be available until I run out of paper and stationery boxes. That will happen by the end of February 2015, at the latest. If you've had your eye on a set for yourself or for a gift, don't delay in ordering; once the items I use to make these sets are out of stock, that's it.
Now, Mini Letter Writing Sets are staying around for the time being. They will, however, be getting a bit of a facelift in a few weeks, so keep checking back here to see what is new!
Here's to making time in 2015 to draw all the things! Too bad I can't promise to improve on my abysmal blogging skills, but, rest assured, you can still keep up with my more frequent updates on Instagram, Tumblr, or Facebook.